Merger Notification - Announcement according to § 10 Cartel Act
we are era GmbH; SG Social Group GmbH
BWB/Z-6777
On 21.11.2024 the Austrian Federal Competition Authority was notified of the following merger:
Planned purchase process
we are era GmbH, Berlin, Germany, intends to acquire all shares in SG Social Group GmbH, which in turn holds all limited partner's shares in Social Match GmbH & Co KG and all shares in the latter's general partner SG Management GmbH. All three target companies have their corporate seat in Münster, Germany.
Business sector concerned: Online advertising, in particular influencer marketing, Other information technology and computer service activities, Advertising agencies.
J - PUBLISHING, BROADCASTING, AND CONTENT PRODUCTION AND DISTRIBUTION ACTIVITIES
Deadline for bringing in an application pursuant to § 11(1) Cartel Act will end on 19.12.2024.
Entrepreneurs whose legal or economic interests are affected by the merger can bring in a written statement at the Federal Competition Authority or the Federal Cartel Prosecutor within 14 days from publication date.
Note: The intervening party has no right to a certain treatment of the statement and will not gain a party position.
Non-prohibition of the merger
The Federal Competition Authority and the Federal Cartel Prosecutor have not applied for examination of the merger by the Cartel Court. The standstill obligation (§ 17 (1) Cartel Act) ends with effect from 20.12.2024 .