Merger Notification - Announcement according to § 10 Cartel Act
BurdaVerlag GmbH; Landgard Blumen und Pflanzen GmbH
BWB/Z-6070
On 06.09.2022 the Austrian Federal Competition Authority was notified of the following merger:
Planned purchase process
BurdaVerlag GmbH, Germany, and Landgard Blumen & Pflanzen GmbH, Germany, intend to establish a full function joint venture in the legal form of a limited liability
company for the operation of an eCommerce web store and a B2C retail business on digital marketplaces for trading in plants and related product ranges, as well as the
placement of gardening services to end customers. The full function joint venture will be jointly controlled and will operate under the name “Mein schöner Garten Shop
GmbH” (“Garten Shop”).
Industry sector: Retail sale of flowers, plants, seeds, fertilisers in specialised stores.
Industry sector: G - Handel; Instandhaltung und Reparatur von Kraftfahrzeugen
Deadline for bringing in an application pursuant to § 11(1) Cartel Act will end on 04.10.2022.
Entrepreneurs whose legal or economic interests are affected by the merger can bring in a written statement at the Federal Competition Authority or the Federal Cartel Prosecutor within 14 days from publication date.
Note: The intervening party has no right to a certain treatment of the statement and will not gain a party position.
Non-prohibition of the merger
The Federal Competition Authority and the Federal Cartel Prosecutor have not applied for examination of the merger by the Cartel Court. The standstill obligation (§ 17 (1) Cartel Act) ends with effect from 05.10.2022 .