Merger Notification - Announcement according to § 10 Cartel Act

Axel Springer All Media GmbH; SoD ScreenOnDemand GmbH; Xingu Advertising GmbH; cmmrcl.ly GmbH - BWB/Z-5462 | Bundeswettbewerbsbehörde

Axel Springer All Media GmbH; SoD ScreenOnDemand GmbH; Xingu Advertising GmbH; cmmrcl.ly GmbH

BWB/Z-5462

15.06.2021

On 14.06.2021 the Austrian Federal Competition Authority was notified of the following merger:

Planned purchase process

The notified operation concerns the proposed acquisition of sole control of (i) SoD ScreenOnDemand GmbH, (ii) Xingu Advertising GmbH and (iii) cmmrcl.ly GmbH by Axel Springer All Media GmbH (all Germany). 

 Field of activity: Advertising; Advertising agencies 

Industry sector: M - Erbringung von freiberuflichen, wissenschaftlichen und technischen Dienstleistungen

Deadline for bringing in an application pursuant to § 11(1) Cartel Act will end on 12.07.2021.

Entrepreneurs whose legal or economic interests are affected by the merger can bring in a written statement at the Federal Competition Authority or the Federal Cartel Prosecutor within 14 days from publication date.

Note: The intervening party has no right to a certain treatment of the statement and will not gain a party position.

Non-prohibition of the merger

The Federal Competition Authority and the Federal Cartel Prosecutor have not applied for examination of the merger by the Cartel Court. The standstill obligation (§ 17 (1) Cartel Act) ends with effect from 13.07.2021 .

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