Merger Notification - Announcement according to § 10 Cartel Act
Brightfolk A/S; Entertainment Trading ApS
BWB/Z-5331
On 26.03.2021 the Austrian Federal Competition Authority was notified of the following merger:
Planned purchase process
Brightfolk A/S, a subsidiary of Heartland A/S, intends to acquire 25 % of the shares in Entertainment Trading ApS, the owner of the retailer and wholesaler "Coolshop", all Denmark.
Economic Sectors:
G.47.65 - Retail sale of games and toys in specialised stores
G.46.45 - Wholesale of perfume and cosmetics
G.46.43-2 - Wholesale of electrical household appliances
G.46.49 - Wholesale of other household goods
G.46.52 - Wholesale of electronic and telecommunications equipment and parts
Industry sector: G - Handel; Instandhaltung und Reparatur von Kraftfahrzeugen
Deadline for bringing in an application pursuant to § 11(1) Cartel Act will end on 23.04.2021.
Entrepreneurs whose legal or economic interests are affected by the merger can bring in a written statement at the Federal Competition Authority or the Federal Cartel Prosecutor within 14 days from publication date.
Note: The intervening party has no right to a certain treatment of the statement and will not gain a party position.
Non-prohibition of the merger
The Federal Competition Authority and the Federal Cartel Prosecutor have not applied for examination of the merger by the Cartel Court. The standstill obligation (§ 17 (1) Cartel Act) ends with effect from 24.04.2021 .