The proposed transaction was analysed by the BWB in detail. Based on Google´s market position in general and the BWB´s focus on digital issues, the BWB conducted a consultation of Lookers competitors during phase I of the investigation. Furthermore, the BWB analysed possible risks of market foreclosure through Googles position in the field of data warehouses, web analytics services and online and offline advertising.
The transaction relates to the business analytics-software sector.
Please find more detailed information in the case report.