Merger Notification - Announcement according to § 10 Cartel Act

BurdaVerlag GmbH; Landgard Blumen und Pflanzen GmbH - BWB/Z-6070 | Bundeswettbewerbsbehörde

BurdaVerlag GmbH; Landgard Blumen und Pflanzen GmbH



On 06.09.2022 the following merger was notified at the Federal Competition Authority:

Planned purchase process

BurdaVerlag GmbH, Germany, and Landgard Blumen & Pflanzen GmbH, Germany,  intend to establish a full function joint venture in the legal form of a limited liability 
company for the operation of an eCommerce web store and a B2C retail business on  digital marketplaces for trading in plants and related product ranges, as well as the 
placement of gardening services to end customers. The full function joint venture will  be jointly controlled and will operate under the name “Mein schöner Garten Shop 
GmbH” (“Garten Shop”). 
Industry sector:  Retail sale of flowers, plants, seeds, fertilisers in specialised stores. 

Industry sector: G - Handel; Instandhaltung und Reparatur von Kraftfahrzeugen

Deadline for bringing in an application pursuant to § 11(1) Cartel Act will end on 04.10.2022.

Entrepreneurs whose legal or economic interests are affected by the merger can bring in a written statement at the Federal Competition Authority or the Federal Cartel Prosecutor within 14 days from publication date.

Note: The intervening party has no right to a certain treatment of the statement and will not gain a party position.

Non-prohibition of the merger

The Federal Competition Authority and the Federal Cartel Prosecutor have not applied for examination of the merger by the Cartel Court. The standstill obligation (§ 17 (1) Cartel Act) ends with effect from 05.10.2022 .

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