Merger Notification - Announcement according to § 10 Cartel Act
Dentsu International Limited; Taylor James Ltd.; Wertheimer Germany GmbH; Tag Worldwide Group
BWB/Z-6232
On 28.03.2023 the Austrian Federal Competition Authority was notified of the following merger:
Planned purchase process
Dentsu Group Inc. (Japan) intends to acquire indirectly all shares, and thereby sole control, over Taylor James Ltd (United States of America), Wertheimer Germany GmbH (Germany), Tag Worldwide Holdings Limited (England), Tag Worldwide (Canada) Holdings Inc. (Canada) and Tag Worldwide (USA) Inc. (United States of America), as well as Tag Worldwide Asia Limited (Hong Kong) and certain assets, comprising the entire business of the Tag group.
The transaction concerns digital advertising and media solutions. Business sector concerned: Advertising and market research.
Industry sector: M - Erbringung von freiberuflichen, wissenschaftlichen und technischen Dienstleistungen
Deadline for bringing in an application pursuant to § 11(1) Cartel Act will end on 25.04.2023.
Entrepreneurs whose legal or economic interests are affected by the merger can bring in a written statement at the Federal Competition Authority or the Federal Cartel Prosecutor within 14 days from publication date.
Note: The intervening party has no right to a certain treatment of the statement and will not gain a party position.
Non-prohibition of the merger
The Federal Competition Authority and the Federal Cartel Prosecutor have not applied for examination of the merger by the Cartel Court. The standstill obligation (§ 17 (1) Cartel Act) ends with effect from 26.04.2023 .